How it works

The image changes as you move.

Lenticular printing places several images in fine strips beneath a lens surface. A different part of the image becomes visible from each viewing angle.

Move the pointer across the image

Try it yourself

Left. Centre. Right.

The digital demonstration only suggests the transition. Image separation, viewing distance, colour and transitions can only be judged reliably on a physical proof.

Four visual languages

  • 01Flip – two or more states alternate
  • 02Animation – a short movement appears
  • 03Morph – shapes flow into one another
  • 043D – layers create spatial depth

From concept to edition

  1. 1

    Assess the idea

    Does lenticular support the artistic intention?

  2. 2

    Develop the data

    Sequence, depth and transitions are prepared.

  3. 3

    Align the preview

    The direction is refined and approved together.

  4. 4

    Produce the proof

    The physical test reveals what a screen cannot.

  5. 5

    Define the edition

    Format, edition size, price and artist fee are agreed.

  6. 6

    Publish

    The work enters the shop only after physical and contractual approval.